Copy that works
Don't overhaul the entire thing. Update and optimize as needed.
Get closer to your reader
Speak to what your perfect-fit client really wants.
Make it easy
No more months of dead over "updating my website."
Website Rewrite 101 helps you get the job done
It's a copywriting course, but made for your actual life as a small business owner/partner/strawberry picker/romantasy enjoyer/parent/traveler/avid hot girl walker. You don't have to learn everything about copywriting. You need the most important steps, and someone who can answer questions along the way. 🎯 Understand the role of your website as part of your marketing/sales ecosystem 🎯 Apply the most important rules of copywriting, in the context of your actual solo biz life 🎯 Figure out reasonable goals and expectations 🎯 Feel confident about sharing your website 🎯 Make informed changes and edits into the future 🎯 Feel supported the whole time
Hi! I'm Kelley Gardiner.
I'm a website copywriter and website copy strategist. I love helping solo service providers figure out what their website needs to do, how to get there, and how to do it in a way that feels good. You have a lot to share with the world! Let's get you out there. My training: 🦦 UX Copywriting 🦦 Conversion Copywriting 🦦 Being nosy about hundreds of websites and talking to y'all
Curriculum
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1
Welcome! Let's rewrite your website
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2
What does a website do, anyway?
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(Included in full purchase)
Let's make the most out of this course
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(Included in full purchase)
Check out your course workbook
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(Included in full purchase)
A job for your website
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(Included in full purchase)
A job for every page
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(Included in full purchase)
Tiny juicy offers
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(Included in full purchase)
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3
Hopping into your reader's brain
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(Included in full purchase)
Market research
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(Included in full purchase)
Customer needs and transformations
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(Included in full purchase)
Messages we need to nail down
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(Included in full purchase)
Message mapping
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(Included in full purchase)
Website templates
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(Included in full purchase)
What feels hardest about laying out a page/message mapping?
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(Included in full purchase)
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4
Getting words onto the freaking page
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(Included in full purchase)
Our goals for writing
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(Included in full purchase)
Getting words on the page
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(Included in full purchase)
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5
Make words good
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(Included in full purchase)
Make the words good
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(Included in full purchase)
Get clear and specific
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(Included in full purchase)
Quick wins and fixes
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(Included in full purchase)
Best feedback everrr
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(Included in full purchase)
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6
Next steps
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(Included in full purchase)
Next steps for your website and the course
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(Included in full purchase)
Growth and the future
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(Included in full purchase)
Working with Kelley
I think I'm pretty chill.
I like that she doesn't just hand over the exact words to use but helps me clarify the message in my own voice. She does this by asking great questions, shining a light on discrepancies, and pushing me to get specific for a bigger impact. It's not just copywriting - I always learn a lot when we work together!
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Kelley is excellent at writing professional and human centered copy in the client's voice//brand voice.
New Earth Brands
She asks the right questions to understand the project. And she delivers copy that is well-thought out, effective and engaging. We loved what was provided and the turnaround time was fast
Marketing, Credit Union
I like that she doesn't just hand over the exact words to use but helps me clarify the message in my own voice. She does this by asking great questions, shining a light on discrepancies, and pushing me to get specific for a bigger impact. It's not just copywriting - I always learn a lot when we work together!
Elements Running
She asks the right questions to understand the project. And she delivers copy that is well-thought out, effective and engaging. We loved what was provided and the turnaround time was fast
Marketing, Credit Union
Kelley is excellent at writing professional and human centered copy in the client's voice//brand voice.
New Earth Brands
You Get:
Community and Instructor Support
Questions? I won't leave you high and dry. Get answers in weekly office hours.
Self-paced, short videos, bonus content
You put in the work. I explain things via short videos. Bonus written and audio content if you want to get deeper.
Messages you can use for EVERYthing
We're not just writing. We're creating messages that will resonate on your website, in person, in ads, in social media, in your newsletter...
Register today for the super cool intro price
All the support. A cool price for the first month or so. Don't miss out.
$197.00